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Private Label

Released 2011

By Cécile Zarokian

7.7 / 10 (289 ratings)

Launched in 2011 by Jovoy and composed by Cécile Zarokian, Private Label opens with papyrus absolute, turns to patchouli, leather and vetiver at the heart and dries down to labdanum, birch, cedar and sandalwood. Its main accords are woody, leathery, smoky, earthy and spicy.

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Main accords

Scent pyramid

Top notes

Papyrus absolute

First impression, lasts 15 to 30 minutes

Heart notes

Patchouli Leather Vetiver

The core fragrance theme, lasts 2 to 4 hours

Base notes

Labdanum Birch Cedar Sandalwood

The foundation, lingers up to 24 hours

Often compared with

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